Currently handling the U.S-wide PR launch of a new fitness television series for children:
KID FITNESS is a non-animated interactive television series for children aged that incorporates exercise, song, dance, bright colors, captivating special effects and educational themes. KID FITNESS was written and directed by an Emmy-award winning creative team at New York-based, Pro Image Studios.Ouisie Shapiro and John Florio make up the writing team with Lenny Stucker
directing.Shapiro, a two-time Emmy award winning writer, has penned shows for NBA Entertainment, ESPN Classic, HBO, CBS and NBC.She also wrote the acclaimed documentary:“9 Innings from Ground Zero”.Florio’s writing credits include Jim Henson’s The Muppet Show and Shari Lewis’ Lamb Chop.Stucker has won 10 national Emmys for his directorial works in entertainment and sports.His credits include, The Tonight Show with Johnny Carson, the David Letterman Show,the Today Show, Wimbledon Tennis matches, Super Bowl games, World Championship Heavyweight Boxing matches, Miss America pageants and MTV international music awards, to name a few.
The KID FITNESS series is presented by WQED Multimedia Pittsburgh, created by Kid Fitness, Inc., produced by Pro Image Studios and distributed by American Public Television.Thirteen 30-minute episodes will be available to public television stations across the country beginning September 4, 2005.Another twenty-six episodes are slated for production in February 2006.
Kinetix Living Inc.
Currently developing a national PR campaign for one of Canada's fastest growing nutrition and fitness companies.
Kinetix is based on healthy and sustainable fat-loss versus weight-loss. This new anti-diet lifestyle program was developed by Canadian husband and wife team, Meagan and Jamie Brunner, both previously obese and unsuccessful dieters that became internationally acclaimed fitness spokes-models after winning a world-class fitness competition.
Since 2002, the Kinetix program has been quietly helping Canadians drop over 143,000 pounds of fat and currently has an astounding 91% retention rate. Even major retailers are getting on board. London Drugs has had their staff on the program for the past three years. “We want to have the healthiest employees in Canada and Kinetix is the program we are using to achieve that goal.” says Laurie Lowes, Health and Safety Manager, London Drugs. Wal-Mart is considering the program for their employees. Notably, The Canadian Diabetes Association calls on Kinetix for their special events.
The Department of National Health and Welfare reports that 24% to 50% of adult Canadians are overweight. Furthermore, the rate of obesity has doubled in the last two decades and is about to surpass smoking as a preventable death. The concern over the health issues related to obesity is at the heart of the company and its founders. The Brunners’ vision is to conquer the obesity epidemic one person at a time and as such, they have put their complete program online for free. This includes a journal kit, hundreds of recipes that use regular food found in grocery stores, a team of trainers and a support network.
U.S. Launch for ESPN's 2004 World Series of Poker DVD
Currently handling the U.S.-wide triple-disc DVD launch of ESPN Orginal Entertainment's 2004 World Series of Poker collectible DVD.
This DVD set contains ESPN Original Entertainment’s final 10 programs from the telecast of the 2004 World Series of Poker, which earned a 1.7 rating for more than 1.5 million viewing households. Hosted by ESPN commentators and poker aficionados, Lon McEachern and Norman Chad, the DVD is presented in fullscreen (1.33:1) digital video without commercial interruption, and includes revealing interviews of star players, basic rules of No-Limit Texas Hold’Em and four hours of bonus features. Chapter points set at the key rounds allow the viewer to jump directly to the action putting them in control of every frame of video as ESPN captures the emotion, strategy and luck in route to crowning the champion of the World Series of Poker. A record-breaking 2,576 players, more than triple the number from last year, came to Las Vegas for the 2004 World Series of Poker. Once again, it was a virtual unknown in the poker world that would beat the poker masters and garner the top prize. Greg “Fossilman” Raymer, a patent attorney from Connecticut, parlayed a $160 online entry fee into $5 million in winnings and the coveted WSOP title
The unprecedented four hours of bonus features include: top-10 moments from the 2004 tournament; A Greg Raymer commentary; A Greg Raymer All Access; Greg Raymer’s Bio; A Stu Unger feature;Beyond the Felt: Poker Talk segment;Coverage of the $1,000 Buy-In No-Limit Texas Hold’Em;Coverage of the $2,000 Buy-In Pot Limit Omaha;Tournament of Champions feature and coverage of the Kansas City Lowball event, exclusive only to the DVD.
Press coverage to date includes: CNN Headline News, Access Hollywood, NY Post, L.A. Daily News, King Features syndicate, realguide.com, DVDtalk.com, Bluff Magazine, All In Magazine, Full Tilt Magazine, Video Business Magazine, Home Media Retailing, casinogaming.com, planetstacked.com, casino city times syndicate, efilmcritic.com and all major poker blog sites.
U.S. Launch for ABC Sports' 2005 BCS Bowl Game Commemorative DVD Series
Handling the national launch of the 2005 BCS Bowl game commemorative DVD series which is comprised of the FedEx Orange Bowl (USC's Trojans versus Oklahoma's Sooners), the Rose Bowl (Texas' Longhorns versus Michigan's Wolverines) , the Tostitos Fiesta Bowl (Utah's Utes versus Pittsburgh's Panthers) and the Nokia Sugar Bowl (Auburn's Tigers versus Virginia's Hokies).
Each commemorative DVD contains the complete 2005 BCS Bowl game with coverage from ABC Sports, commercial-free, presented in fullscreen (1.33:1) digital video. Bonus features are also included putting the running time of each DVD up to approx 2.5 hours. Chapter points on the DVD allow the viewer to jump directly to the action quarter by quarter putting them in control of every frame of the video and every replay of these stellar bowl games. The commemorative DVDs are distributed by DVD Marketing Inc. through a licensing agreement with ABC Sports.