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Public Relations/Publicist services Public Relations/Publicist services

Strategic Counsel: Development of synergistic PR programs with existing marketing campaigns to maximize and/or support marketing goals and objectives. Development of core communication messages for targeted media outlets and client’s target audience(s).

Media Relations: Strategic counsel, one-on-one contact, media tours/junkets, media conferences, creation and distribution of attention-getting press releases, media alerts, announcements, press kits, unique break-through-the-clutter media pitches, set-up and coordination of press interviews.

Promotions/Events: Development of promotional campaigns and cross-promotional programs to increase the visibility and awareness of the product or service that will positively effect/impact perception of client’s target market(s). These include consumer promotions and contests,planning and coordinating media events, event sponsorships, launches, conference/seminars and venue openings.

Film Festivals: Strategic counsel regarding festivals to enter and coordination of festival submissions

Unit Publicity for film and television: Press releases, media contact, on-set media relations, coordination of on-set interviews, media training for talent and crew, oversee photographer for film stills and galleries, post-production wrap-up report.

EPK (electronic press kit) for film and television: Strategic counsel with client to determine key visual and core communication messages. Develop interview questions for talent and crew, conduct interviews with talent and crew, capture B-Roll, post-production edit, VHS/BETA duplication and distribution to media.

Media Training: Identification of spokespeople (including 3rd party experts), core communication message and scenario development, Q&A briefing documents, one-on-one training.

Web Services: Strategic counsel with client to determine core ‘virtual’ communication messages and images, develop and/or rewrite copy, select visual imagery to complement copy.

Creative Materials Development of: media kits; newsletters; promotional material; radio packages

Corporate Identity: Evaluation of corporate positioning, defining new or revamping old positioning and visual identity, press releases, press interviews with company’s principal(s).

Marketing Services

Positioning Complete analysis of company, product or service to determine and develop most effective positioning to target audience(s) including shareholders.

Target Market Analyze effectiveness of current target market to determine strengths and weaknesses and pinpoint new markets segments. Develop programs/solutions for weak markets. Develop programs to penetrate new market segments.

Brand building Develop unique marketing and communication strategies that will reach consumer segments directly or indirectly through grassroots programs and word-of-mouth initiatives.

Promotion/Events Develop promotional programs/events that increase brand/service visibility.

RSC's advantages to the Client RSC's advantages to the Client

The company's combined 14 years of experience in several marketing disciplines including sales, advertising, marketing and public relations enables us to see the client's business as a whole. This provides the client a more effective integration of PR, communication and marketing services/programs that impact multiple areas of the core business. RSC's crafted and implemented communication initiatives and programs yield many short and medium-term benefits which in turn lead to strong long-term positive effects including:

  • Clear corporate and brand positioning
  • Maximum brand visibility at significantly reduced cost compared to advertising
  • Development of existing markets
  • Penetration of new markets
  • Efficient and productive relations with the media
  • Increased trust and loyalty of a company's target audience(s)


 
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