Strategic Counsel: Development of synergistic PR programs with existing marketing campaigns to maximize and/or support marketing goals and objectives. Development of core communication messages for targeted media outlets and client’s target audience(s).
Media Relations: Strategic counsel, one-on-one contact, media tours/junkets, media conferences, creation and distribution of attention-getting press releases, media alerts, announcements, press kits, unique break-through-the-clutter media pitches, set-up and coordination of press interviews.
Promotions/Events: Development of promotional campaigns and cross-promotional programs to increase the visibility and awareness of the product or service that will positively effect/impact perception of client’s target market(s). These include consumer promotions and contests,planning and coordinating media events, event sponsorships, launches, conference/seminars and venue openings.
Film Festivals: Strategic counsel regarding festivals to enter and coordination of festival submissions
Unit Publicity for film and television: Press releases, media contact, on-set media relations, coordination of on-set interviews, media training for talent and crew, oversee photographer for film stills and galleries, post-production wrap-up report.
EPK (electronic press kit) for film and television: Strategic counsel with client to determine key visual and core communication messages. Develop interview questions for talent and crew, conduct interviews with talent and crew, capture B-Roll, post-production edit, VHS/BETA duplication and distribution to media.
Media Training: Identification of spokespeople (including 3rd party experts), core communication message and scenario development, Q&A briefing documents, one-on-one training.
Web Services: Strategic counsel with client to determine core ‘virtual’ communication messages and images, develop and/or rewrite copy, select visual imagery to complement copy.
Creative Materials Development of: media kits; newsletters; promotional material; radio packages
Corporate Identity: Evaluation of corporate positioning, defining new or revamping old positioning and visual identity, press releases, press interviews with company’s principal(s).